To participate in raising the level of English language education in the Kingdom of Saudi Arabia, to enable the country's young men and women to master the language in the easiest way possible, and to provide them with an understanding of the language, rather than just memorization.

Our institutes operate from the belief that honest and positive competition is the best driver for improvement. We view competing institutes as motivation to always provide the best for our customers. Our relationship with competitors is based on the principle “There are opportunities for everyone.” Therefore, we adopt the mentality of 'abundance' rather than the mentality of 'scarcity' in our dealings with competitors, and we do not believe in the principle “If you want success, others must fail.” Rather, we believe that we can all succeed together. Our doors are open to everyone, and we keep no secrets from our competitors. We work in the light where everyone can see our work, to the satisfaction of God first, then to the satisfaction of the customer. .

Every element of our teaching method, and our high evaluation in terms of performance and quality of output. We are proud to say that an academic study was written and presented as a doctoral dissertation, written by a researcher - a former teacher here -, in which she dealt with evaluating the institute's approach to teaching English, and got a grade of 96% with excellence. Our distinguished method of teaching, which stems from the constructivist method, won the approval of the supervisors and examiners, and they pointed out that publishing and following this method of education will result in a huge leap in English language education in Saudi Arabia.